Crafting a great attention-grabber

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Marketing Yourself and other Home Office topics.

How should I start my ad?

Crafting a great attention-grabber

What makes a good headline? What's the best attention grabber for a radio or TV spot? John Caples, in his "Tested Advertising Methods" recommends any of the four topics:
Self-interest of the reader/viewer
Pique their curiosity
The "quick and easy" way
Something with news value (new and improved)
And if you can combine several of these elements, you're well on your way to a great ad!



Nobody has commented on this tip yet. Be the first.


URL: (optional)


Not finding the advice and tips you need on this Home Office Tip Site? Request a Tip Now!

Guru Spotlight
Kristle Jones