Stay on message

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What is my "unique selling proposition"?

Stay on message

There's one unique thing about your business, and you should know what that is. Ad professionals would call it your USP, or "unique selling proposition," but others have called it simply a positioning statement, or more simply, the primary benefit you are trying to sell. In crafting your advertising message, (or any marketing message), your USP should stand out in your ad.



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