Your secret weapon?

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What´s the best way to reach a lot of potential customers, quickly?

Your secret weapon?

Advertising legend David Ogilvy called direct mail "my first love and my secret weapon." As a young ad man, he had a hotel client with a very small budget. He invested the entire sum in penny postcards, and filled the house on the first night. That's the kind of low-cost, high impact result you can use!



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Lynne Christen