The media earns its money by selling ad space, and generally, the more they sell, the more money they make. Nothing wrong with that, until it´s your money.

Remember that one ad isn´t going to do anything for you (unless you are Apple computer, in the 1984 Super Bowl). Advertising must be consistent over time, and the only way a small office/home office can afford that, is to make small ads. But that´s ok, because small ads can tend to pull as much response as the big ones.

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