Small is beautiful

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Should I run large ads or small ads?

Small is beautiful

The media earns its money by selling ad space, and generally, the more they sell, the more money they make. Nothing wrong with that, until it's your money.

Remember that one ad isn't going to do anything for you (unless you are Apple computer, in the 1984 Super Bowl). Advertising must be consistent over time, and the only way a small office/home office can afford that, is to make small ads. But that's ok, because small ads can tend to pull as much response as the big ones.

   

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