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Home Office Tips
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Hi, my name is Ellen Jackson, the Home Office Guru at LifeTips.
Enjoy these 120 Home Office tips. More added weekly!  Your Own Home Office | Jul 23, 2009
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Salesmanship in printAdvertising legend David Ogilvy said that good copywriting was really "salesmanship in print." Ogilvy was referring to a special form of advertising, called "direct response" advertising. Today, "direct response" can be found anywhere there is advertising: they usually prompt you to "call now" or "click here." Of course, the primary function of any ad should be to sell something. Good advertising will lead the prospective consumer to buy something.
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