The most important part of an ad

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What´s the most important part of an ad?

The most important part of an ad

If you're considering a print ad, remember that the most important part of an ad is the headline. If you're doing radio or TV, it's the first five seconds. Why is that? Because in our busy society, you've got to fight to capture someone's attention; otherwise they'll simply turn the page or flip the station. If you want to attract someone's attention, lead with your big guns first.

   

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