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Consider that products come and go, and each product (or service) has a life cycle. The trash heap of business is full of companies that tried to hold on too long, without understanding that natural market forces are not static, but are dynamic. And consider, again, the example of Michael Jordan. He's trying to make it again as a player, but really he ought to be looking for a way of re-making himself, because the life cycle of the product called "Michael Jordan" has probably reached its outward limit.