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Have you ever had a problem with a product or service, and complained about it? Chances are good, that company worked hard to satisfied that complaint, and made things even better in the process! So ask your customers if they have any complaints, even little ones. If your business is rolling along smoothly, you may still be lacking in one vital area: information on how your customers think you can improve. Feedback from your customers is one of the most important kinds of information you can have. If things are going well, you may be doing everything right, but still, it never hurts to ask. You could make things even better.