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May 4, 2007, Newsletter Issue #111: Focus

1

Tip of the Week

"Focus" is the implementation of differentiation, you might say. Look at the recent example of Michael Jordan. When he was a basketball player exclusively, he was the best. When he went into baseball, he was less than spectacular. When he went back to basketball, he was great again. Management, another story. But Michael knows the score, and he´s trying to bring back the success he had when he focused on the one thing at which he was best.



2

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