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May 25, 2007, Newsletter Issue #114: The product is service; and service is the product


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Tip of the Week

I do some work for a bank, and the thing they try to sell the most are called "products." Even though the only things they have to sell are loans, essentially a long-term service, they stick to the old marketing axiom to "sell a product as a service, and sell a service as a product." If you sell a product, consider the service aspects you can add; and if you sell a service, try to re-create it as a product. YouŽll see the results.



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