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December 8, 2006, Newsletter Issue #90: The most important part of an ad

1

Tip of the Week

If you´re considering a print ad, remember that the most important part of an ad is the headline. If you´re doing radio or TV, it´s the first five seconds. Why is that? Because in our busy society, you´ve got to fight to capture someone´s attention; otherwise they´ll simply turn the page or flip the station. If you want to attract someone´s attention, lead with your big guns first.



2

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