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December 22, 2006, Newsletter Issue #92: Stay on message

1

Tip of the Week

There´s one unique thing about your business, and you should know what that is. Ad professionals would call it your USP, or "unique selling proposition," but others have called it simply a positioning statement, or more simply, the primary benefit you are trying to sell. In crafting your advertising message, (or any marketing message), your USP should stand out in your ad.



2

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