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December 15, 2006, Newsletter Issue #91: Small is beautiful

1

Tip of the Week

The media earns its money by selling ad space, and generally, the more they sell, the more money they make. Nothing wrong with that, until itīs your money.

Remember that one ad isnīt going to do anything for you (unless you are Apple computer, in the 1984 Super Bowl). Advertising must be consistent over time, and the only way a small office/home office can afford that, is to make small ads. But thatīs ok, because small ads can tend to pull as much response as the big ones.



2

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